Burna Boy — Ye

Burna Boy's stint on the FIFA World Cup 2026 final halftime show — the tournament's first-ever halftime final spectacle, sharing the stage with Shakira, Madonna, BTS and Justin Bieber — has pulled his catalog back into global rotation, and Ye is broadly charting today across nearly 1,500 country and platform lists. The Outside standout has long carried an origin quirk: it drew a 200 percent streaming spike in 2018 when listeners searching for Kanye West's album stumbled onto it instead, a mix-up Burna Boy publicly thanked West for, per Wikipedia. This month he also became Africa's best-selling artist ever at 14.46 million equivalent units, according to Foxy99. The halftime slot handed his back catalog a stage the size of the planet.